I like to say that your business’ most valuable asset is YOU, and your most precious resource is TIME. It is, in fact, the only non-renewable resource, so it’s imperative that you spend it wisely. Today’s post addresses the important question of how you are spending this precious resource.
In my previous post, I asked you to come up with a list of all of the tasks, activities, and projects you find yourself trying to tackle or actually tackling every week. The list is long, no doubt. So how can you determine where you’re spending your limited time? Here’s where it gets fun. Assign each task, activity, or project into one of the following four dimensions:
- Not urgent and not important. These are activities that are really just distractions. You know what they are. They should be avoided altogether or at least delayed until you have nothing else to do. (As if that time exists, right?!) This is the Dimension of Distraction. Avoid it at all costs, and woe be unto you if you’re spending any discernible amount of time here.
- Urgent but not important. These are the activities that prevent your achieving your goals. They also prevent you from completing your most important tasks. This is the Dimension of Delusion. And who wants to live in a state of delusion? Get out of this twilight zone!
- Urgent and important. These are the activities that you simply could not foresee. They are also activities that you’ve left until the last minute. You’ve procrastinated until it’s become urgent and very important. This is the Dimension of Demand. It’s very taxing, stressful, and really bad for your health.
- Important but not urgent. These are the activities that help you grow, complete your important work, and achieve your goals. This is the Dimension of Fulfillment. This is where you’re in the zone, time seems to disappear and you’re at your very best. The goal is to spend at least 50% of your time here if you want an amazing business and outstanding quality of life.
Once you’ve assigned everything to its appropriate category, spend some time reflecting on where you’ve been spending your time. Decide if you’re okay with how you’re spending your time. And if you’re not, decide to do something about it. My teacher, Tony Robbins, always says that it’s in our moments of decision that our destiny is shaped. And it’s not always the “big” decisions like marriage, divorce, starting a business, having a family. It’s the little, daily decisions that create our lives. Take command of those and you take command of your life.